The Basement with Tim Ross Podcast Advertising - Audience, Sponsors & Contact

Overview

Upset The World Studios is a faith-based podcast dedicated to empowering listeners through the profound impact of the Christian gospel. Drawing inspiration from biblical teachings, particularly Luke 14:23, the show focuses on holistic personal development, aiming to help individuals navigate life's challenges, strengthen their marriages and family relationships, and foster spiritual growth. Episodes delve into topics like discipleship, personal struggles, and current events, all viewed through a lens of faith. The podcast offers practical guidance and inspiration for those seeking to apply Christian principles to their daily lives and cultivate a deeper connection with their spirituality and community.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

82,730

Est. Podcast Downloads

46,260

Av. Youtube Views

36,470

YouTubers Subscribers

375k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

13%

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The Bottom Line

This show has an estimated 82.7K audience size, runs 13% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/1	Week8/3	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28
Nordstromnordstrom.com	Nordstrom				1		1	1	2	Longer term buy 33%
USAAusaa.com	USAA	1	1	1				1	1	Longer term buy 33%
Rocket Mortgagerocketmortgage.com	Rocket Mortgage					1		3	3	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Baum Counseling Center	$19,324	0.0%	100%	100%	18.0ad units	Core Performer	+1
Sierra	$5,848	0.0%	0%	91%	11.0ad units	Core Performer	+1
Disney Plus entertainment	$5,705	+100.0%	0%	82%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

This Cannot Be $old | KB | The Basement w- Tim Ross

0:00 / 1:00

Direct Response

T

#1

Run on 1x episode

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