The Back of the Bird Podcast Advertising - Audience, Sponsors & Contact

Overview

The Back of the Bird offers an engaging, behind-the-scenes look into the world of semi-pro athletics, hosted by Dan Lomas and Paul Dawson. This podcast goes beyond game highlights, delving into the personal stories, challenges, and triumphs of athletes, as exemplified by interviews with champions like NLL player Ian MacKay. Listeners gain unique insights into team dynamics, strategic play, and the mental fortitude required for success, alongside humorous anecdotes and memorable encounters. Targeting sports enthusiasts, aspiring athletes, and fans curious about the human element of competitive sports, the show blends educational content with an entertaining, conversational style, providing a distinctive and unfiltered perspective on life in semi-pro leagues.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,200

Instagram

2k

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Direct Response

Brands with CTAs

GOOD

64%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 100% host read ads and promotes 64% of ads for direct response advertisers.

Creator Influence

Dan Dawson

Back of the Bird serves as a digital archive for the oral history of professional box lacrosse, hosted by National Lacrosse League veterans Dan Dawson, Paul Dawson, and Dan Lomas. The collective bridges the gap between professional sports analysis and informal locker-room storytelling through their flagship podcast series, which is presented by Cottage Springs Beverage Co. and supported by Lucky Penny Media. They frequently feature elite guest athletes like two-time Defensive Player of the Year Ryan Dilks and NLL legend Blaze Riorden to discuss the transition from collegiate play at institutions like UAlbany to the pro ranks. Their content highlights technical sport nuances, such as the evolution of shot blocking and the cultural significance of the 'Air Gait.' Recently, the group marked a milestone by concluding their extensive run with a 140-episode legacy finale, cementing their role as curators of North American lacrosse culture and athlete-led sports media.

Age: 44 years
Nationality: Canadian
Education: Unknown, University of Windsor

Age: 44 years
Nationality: Canadian
Education: Unknown, University of Windsor

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sandbagger hard-Seltzer	$109	0.0%	100%	86%	7.0ad units	Core Performer	+1
PO Athletic	$44	0.0%	100%	100%	2.0ad units	Test run
Kilo	$25	0.0%	100%	50%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Back of the Bird Episode 140 - Ian MacKay

0:00 / 0:28

Direct Response

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#1

Run on 1x episode

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