The Australian MMA Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Australian MMA Podcast is the definitive audio destination for fans of mixed martial arts with a keen interest in the Australian fight scene. This podcast offers comprehensive coverage of both global promotions like UFC and PFL, and local events, always spotlighting Australian fighters. Listeners can expect detailed fight card reactions, expert breakdowns of matchups, insightful predictions, and exclusive interviews with rising and established Aussie talent. The show goes beyond headlines, delving into the stories and journeys of athletes, celebrating the growth and impact of MMA within Australia. It's an essential listen for anyone passionate about combat sports, seeking a regional lens on the sport's biggest moments and its homegrown heroes.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

63%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 100 audience size, runs 100% host read ads and promotes 63% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/6	Week4/13	Week4/20	Week5/11	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/20
PRP Globalprpglobal.com	PRP Global	1	1	1	2	1	2	2	1	1	1	1	1	Longer term buy 33%
Burley Boardsinstagram.com	Burley Boards									1				Test in progress 8%
Australian MMA Magazineaustralianmma.com.au	Australian MMA Magazine								1					Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
PRP Global	$17	-100.0%	100%	78%	18.0ad units	Core Performer
Strive Dietetics	$7	0.0%	100%	67%	6.0ad units	Core Performer
Combat Sports Insurance	$6	0.0%	100%	33%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Steve Erceg on Ramazan Temirov, UFC Rankings and His Flyweight Future

0:00 / 0:12

Direct Response

S

#1

Run on 1x episode

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