The Audible Podcast Advertising - Audience, Sponsors & Contact

Overview

The Audible provides in-depth, expert-driven analysis for serious fantasy football players and NFL enthusiasts. Hosted by Cecil Lammey and Sigmund Bloom, the podcast offers daily updates, instant reactions to NFL games, and strategic insights designed to help listeners dominate their leagues. It covers everything from draft strategies and waiver wire advice to player breakdowns and game-day implications, going beyond surface-level recaps to deliver actionable intelligence. The tone is analytical and practical, making it an essential resource for anyone looking to gain a competitive edge in fantasy football and stay informed on the latest NFL developments.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

38,548

Est. Podcast Downloads

37,120

Av. Youtube Views

1,428

YouTubers Subscribers

31k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

20%

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The Bottom Line

This show has an estimated 38.5K audience size, runs 20% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Sigmund Bloom

Operating as the authoritative voice in the fantasy football landscape since 2005, Footballguys The Audible provides high-level NFL analysis led by industry veterans Sigmund Bloom and Cecil Lammey. The show distinguishes itself through deep-dive film study and a narrative-driven approach to player evaluation, moving beyond basic statistics to explore the human element of the sport. Professional researchers and brand partners benefit from their established lineup of specialized segments, including ‘On The Couch’ for in-depth guest discussions and ‘The Dynasty Show’ for long-term roster management. A recent win for the channel includes their comprehensive ‘NFC West Draft Fallout’ series, which provided immediate, actionable scouting reports on rookie talent. By integrating Matt Waldman’s Rookie Scouting Portfolio, they deliver a technical level of scouting usually reserved for front-office personnel. Their multi-camera live streams during major league events offer a reliable platform for brands seeking to reach a mature, sports-oriented audience during key moments of the NFL calendar.

Age: 51 years
Nationality: American
Education: Juris Doctor, Law School

Age: 51 years
Nationality: American
Education: Juris Doctor, Law School

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Recent Campaigns

	Advertisers	Week3/9	Week4/13	Week5/4	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17
Footballguysfootballguys.com	Footballguys	1					2	2	2	2	4	5	4	3	Core Performer 67%
Progressive Insuranceprogressive.com	Progressive Insurance		4	1	1	1	1		3		6				Longer term buy 33%
Total Winetotalwine.com	Total Wine			1	1		1		1		1				Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Footballguys information services	$27,770	+284.8%	86%	98%	43.0ad units	Core Performer	+1
Morgan and Morgan legal services	$9,386	0.0%	42%	100%	12.0ad units	Core Performer	+1
Diet Coke food & beverages	$8,365	0.0%	0%	0%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Who has the Worst ADP in Fantasy Football? - On the Couch with Rich Hribar

0:00 / 0:32

Direct Response

W

#1

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