The ATP Project Podcast Advertising - Audience, Sponsors & Contact

Overview

The ATP Project is an engaging and investigative podcast that delves deep into the science behind complex health conditions, debunking myths and media hype. Hosted by Steve and Nicole Brown (a naturopath), the show adopts a critical yet entertaining approach to explore topics such as autoimmune diseases, insulin resistance, and the intricate impact of diet, stress, and lifestyle on metabolic health. Each episode provides science-backed insights, practical tips, and holistic strategies for listeners seeking to understand and proactively improve their well-being. Targeting health-conscious individuals and those interested in evidence-based wellness, the podcast stands out for its blend of rigorous scientific analysis, actionable advice, and an irreverent, relatable tone, often incorporating personal journeys to illustrate health challenges and solutions.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

568

Av. Youtube Views

568

Instagram

81k

YouTubers Subscribers

14k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 568 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Jeff Doidge

The ATP Project is an Australian health and performance media outlet founded by Jeff Doidge and Matt Legge. Operating from their dedicated laboratory and manufacturing facility in Loganholme, the team produces technical education that bridges the gap between naturopathic principles and clinical biochemistry. The channel is defined by its long-form podcast episodes and the 10-Minute Podcast series, which provide targeted breakdowns of complex physiological issues like the MTHFR gene, estrogen dominance, and SIBO. A recent win for the channel is the launch of the 10 Day GoodGut Kickstart series, which leverages their in-house research to provide actionable consumer protocols. They frequently collaborate with industry figures such as Lachlan Stuart and appear as keynote experts at the Arnold Sports Festival. By utilizing multi-cam studio production and motion graphics to illustrate biological pathways, they offer data-led insights for the biohacking and athletic communities, focusing specifically on supplemental efficacy and metabolic health without the use of artificial fillers.

Age: 51 years
Nationality: Australian
Education: Qualified Naturopath, Not Specified

Age: 51 years
Nationality: Australian
Education: Qualified Naturopath, Not Specified

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
ATP Science	$53	0.0%	100%	100%	6.0ad units	Core Performer
Mental Awareness Foundation	$9	0.0%	100%	100%	1.0ad units	Test run	+1

Ads and Episodes

58 Marathons in 58 Days! - with Lachlan Stuart | The ATP Project 481

0:00 / 0:29

Direct Response

5

#1

Run on 1x episode

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