The Assembly Call IU Basketball Podcast and Postgame Show Podcast Advertising - Audience, Sponsors & Contact

Overview

Following your Hoosiers is always more fun with friends. Come hang out with us after every Indiana basketball game, and every Thursday night, as our team of hosts -- Jerod Morris, Andy Bottoms, Ryan Phillips, and Brian "The Coach" Tonsoni dissect every angle of IU basketball, as we've been doing since 2011. We are equal parts unabashed fandom and objective analysis, with plenty of laughter along the way. If you're looking for knee-jerk analysis and hot takes, this is NOT the show for you. But if you want a show that isn't afraid to critique play while always staying supportive of players, then this is the place for you.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

8,160

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GOOD

73%

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The Bottom Line

This show has an estimated 8.2K audience size, runs 73% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week5/11	Week6/15	Week7/13	Week7/20	Week8/10	Week8/31	Week9/21
Homefield Apparelhomefieldapparel.com	Homefield Apparel	1	1	1	2	2	1	1	1	Longer term buy 25%
Ownwellownwell.com	Ownwell			3						Test run 0%
Loves Travel Stopsloves.com	Loves Travel Stops		2							Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Homefield Apparel retail	$8,948	+99.5%	93%	89%	73.0ad units	Core Performer	+1
Jackson Hewitt	$3,865	0.0%	100%	96%	27.0ad units	Core Performer	+1
Bloom Environmental environmental services	$2,879	0.0%	100%	95%	21.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

[1128] Big Ten Schedule and a New Center Commit

0:00 / 1:37

Direct Response

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