The Armchair GM's Sports Network Podcast Advertising - Audience, Sponsors & Contact

Overview

The Armchair GM's Sports Network delivers comprehensive, fan-driven analysis of major North American sports, with a particular emphasis on Canadian junior hockey and local teams like the Niagara IceDogs. This podcast goes beyond headlines, offering in-depth discussions on team trades, player performances, league developments, and power rankings, often featuring exclusive interviews with team management and players. Targeting passionate sports enthusiasts who enjoy a strategic 'General Manager' perspective, the show educates listeners on the intricacies of team operations and league dynamics. Its distinctive approach combines regional team coverage with broader league insights, making it a go-to source for dedicated fans seeking informed and engaging sports commentary.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

148

Est. Podcast Downloads

20

Av. Youtube Views

128

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 148 audience size, runs 55% host read ads and promotes 75% of ads for direct response advertisers.

Creator Influence

Brandon Caputo

Brandon Caputo operates The Armchair GM’s Sports Network, a media outlet providing credentialed coverage of professional and junior hockey across the Southern Ontario and Niagara regions. A graduate of Niagara College’s broadcasting program, he delivers technical field reporting and scouting analysis through his flagship series, OHL Overtime and Sabres Semantics. Caputo previously served as the official host for The Dog Pound Podcast, the sanctioned media voice of the OHL’s Niagara IceDogs, and continues to maintain professional access at marquee events including the OHL Priority Selection Draft and the CHL-USA Prospects Challenge. His content catalog features high-access interviews with NHL-drafted prospects like Beckett Sennecke and Liam Greentree, alongside collaborative analysis with industry insiders such as Joe Yerdon. Recent efforts include a comprehensive series on the Buffalo Sabres' playoff pursuit and the OHL in 60 podcast, which bridges the progression from junior development to the professional ranks for scouting-oriented audiences and hockey enthusiasts alike.

Age: 29 years
Nationality: Canadian
Education: Advanced Diploma, Niagara College

Age: 29 years
Nationality: Canadian
Education: Advanced Diploma, Niagara College

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/22
Bet 365bet365.com	Bet 365															1	Test in progress 8%
Global Pet Foodsglobalpetfoods.com	Global Pet Foods	5	2	8	4	5	3	7	2	6	6	5	10	6	4		Past Performer 0%
Niagara Employment Help Centerehc.on.ca	Niagara Employment Help Center	3	2	2	1	2	1	2	2	2	4	2	7	3	1		Past Performer 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Global Pet Foods retail	$207	0.0%	71%	56%	132.0ad units	Core Performer
Niagara Employment Help Center civic & social organization	$117	0.0%	35%	97%	65.0ad units	Core Performer
Fourth Wall information technology & services	$98	-100.0%	69%	100%	51.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Offseason moves a must for Buffalo to repeat as one of East's Best - Sabres Semantics: Season Finale

0:00 / 0:28

Brand Awareness

O

#1

Run on 1x episode

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