The Ambitious Bookkeeper Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Ambitious Bookkeeper Podcast is an essential resource for bookkeepers and accountants aiming to launch, grow, or optimize their own firms. Hosted by Serena Shoup, this podcast delivers actionable strategies, practical tools, and expert insights to navigate the complexities of firm ownership. Episodes delve into critical topics such as effective pricing models, marketing tactics for specific niches, essential tech stack components like Hubdoc and Xero for audit-proofing, and crucial business considerations like cyber insurance and work-life balance. With a supportive and empowering tone, it serves as a guide for professional development, offering a blend of technical know-how and strategic business advice to elevate the bookkeeping profession.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,300

Est. Podcast Downloads

1,220

Av. Youtube Views

80

Instagram

9k

YouTubers Subscribers

3k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

GREAT

99%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 1.3K audience size, runs 99% host read ads and promotes 95% of ads for direct response advertisers.

Creator Influence

Serena Shoup

Serena Shoup, CPA, operates as a professional consultant and educator under the brand The Ambitious Bookkeeper. As an official Xero Brand Ambassador, she specializes in transitioning traditional accountants toward a virtual, lifestyle-first business model. She hosts The Ambitious Bookkeeper Podcast and the Bookkeeping Biz Workshops, where she delivers technical training on cloud accounting tools like Hubdoc, Dubsado, and Karbon. Her curriculum often integrates value-based pricing strategies and the Human-First AI approach to help firm owners automate back-office operations. Recently, she launched a specialized AI-centric series titled Using AI Securely to address emerging fintech challenges. Shoup frequently contributes to major industry events such as Scaling New Heights and Xerocon. Through her Bookkeeping Business Accelerator program, she provides mentorship on workflow automation and practice management. Her expertise is recognized by her inclusion in the Ignition Top 50 Women in Accounting list, highlighting her influence within the professional bookkeeping and advisory sectors.

Age: 40 years
Nationality: American
Education: Bachelor's Degree, Unknown

Age: 40 years
Nationality: American
Education: Bachelor's Degree, Unknown

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week7/27	Week8/3	Week8/10
The Ambitious Bookkeeperambitiousbookkeeper.com	The Ambitious Bookkeeper	3	2	2	1	1	2	2	1	1	Longer term buy 25%
Become a Bookkeeperbookkeepers.com	Become a Bookkeeper									1	Test in progress 8%
Bookkeeper Launchbookkeeperlaunch.com	Bookkeeper Launch								1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Ambitious Bookkeeper	$1,298	-11.1%	100%	100%	47.0ad units	Core Performer
Xero information technology & services	$376	0.0%	100%	100%	13.0ad units	Core Performer	+1
Dubsato	$86	0.0%	100%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

245 | Starting Your Firm from Scratch with Jaime Rodriguez

0:00 / 2:04

Direct Response

2

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌