The 317 Sports Project Podcast Advertising - Audience, Sponsors & Contact

Overview

The 317 Sports Project offers a lively and engaging deep dive into the world of Indianapolis sports, with hosts Penn & Pops providing charismatic commentary on the Colts, Pacers, and other local teams. Beyond regional updates, the podcast expands its scope to cover major national sports news from the NBA, MLB, and college football, offering a comprehensive yet entertaining perspective. Known for its humorous and playful tone, the show blends current event analysis with personal anecdotes and brotherly banter, making it a go-to for fans seeking both insightful sports discussions and lighthearted entertainment. Recurring themes include team performance, player news, and occasionally broader societal topics like mental health within the athletic community. It targets Indianapolis sports enthusiasts and general sports fans who appreciate a conversational, opinionated, and fun approach to sports journalism.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

116

Est. Podcast Downloads

100

Av. Youtube Views

16

Instagram

120

YouTubers Subscribers

108

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

91%

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The Bottom Line

This show has an estimated 116 audience size, runs 91% host read ads and promotes 100% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Pinnacle Pro Coaching	$7	0.0%	85%	100%	13.0ad units	Core Performer
Clean Kicks	$2	0.0%	100%	100%	3.0ad units	Test run
Clean Kicks	$1	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

It's All Downhill From Here | Episode 69 | The 317 Sports Project

0:00 / 0:23

Direct Response

I

#1

Run on 1x episode

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