THD Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The THD Podcast offers a weekly, in-depth exploration of audio and headphone technologies, digital signal processing (DSP), and acoustics. Hosted by industry leaders Dave Lindberg and Simon Weston, the show features discussions with experts from companies like Analog Devices and Alango Technologies, delving into specific tools, products, and innovative solutions. It caters to audio engineers, DSP developers, product managers, and serious audiophiles seeking to understand the technical intricacies and market dynamics of the audio industry. The podcast distinguishes itself by providing a professional, technical, and informative perspective on cutting-edge advancements, making complex concepts accessible while maintaining a high level of detail relevant to professionals and enthusiasts alike.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,593

Av. Youtube Views

2,593

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 2.6K audience size, runs 98% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Dave Lindberg

Co-hosted by Dave Lindberg of dB Enterprises and Simon Weston of ZUMI Systems, the Total Harmonic Discussion (THD Podcast) serves as a specialized technical hub for the global audio engineering and hearables manufacturing sectors. The duo provides deep-dive analyses into the silicon and hardware logistics that drive modern consumer electronics, frequently hosting technical experts from Analog Devices, Renesas, and Dirac. Industry professionals look to the series for concrete breakdowns of emerging standards like Bluetooth LE Audio and Auracast implementation. A recent notable entry, the Headphone 3.0 platform series, explores the integration of app-based customization and hearing AI within traditional hardware. By bridging the Gap between niche MEMS component manufacturers and large-scale product managers, the podcast offers a fly-on-the-wall perspective of corporate R&D. Their coverage extends to practical field research at major global trade events including CES in Las Vegas, High End Munich, and the ALTI Expo.

Age: 51 years
Nationality: Canadian
Education: Bachelor of Commerce, University of Victoria

Age: 51 years
Nationality: Canadian
Education: Bachelor of Commerce, University of Victoria

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Recent Campaigns

	Advertisers	Week3/9	Week3/30	Week4/6	Week4/13	Week4/27	Week5/4	Week8/24
AudioXpressaudioxpress.com	AudioXpress			1	2	1	1	1	Test in progress 8%
Alti Associationaltiaudio.com	Alti Association	1	2	3	1				Test run 0%
Alti Associationaltiassoc.org	Alti Association				1		1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
AudioXpress	$890	0.0%	100%	86%	22.0ad units	Core Performer
Alti Association	$566	0.0%	100%	79%	14.0ad units	Core Performer
Alti Association	$394	0.0%	100%	80%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

THD 138 VR Tonung Spatial Audio for Headphones from Content Creation to Delivery with Martin Rieger

0:00 / 0:18

Direct Response

T

#1

Run on 1x episode

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