That's Awesome with Steve Burton & Bradford Anderson Podcast Advertising - Audience, Sponsors & Contact

Overview

That's Awesome with Steve Burton & Bradford Anderson offers a delightful, insider's look into the world of daytime television and the broader entertainment industry. Hosted by two beloved 'General Hospital' stars, the podcast leverages their long-standing on-screen and off-screen chemistry to deliver engaging conversations filled with humor and genuine camaraderie. Each episode features candid interviews with fellow actors, discussions on industry topics like awards and the evolving landscape of soap operas, and personal anecdotes. Targeting fans of daytime dramas and entertainment enthusiasts, the show provides a unique blend of behind-the-scenes insights, celebrity stories, and lighthearted banter, making it a go-to for those seeking an 'awesome' and authentic connection with their favorite stars.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

47,500

Instagram

88k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 47.5K audience size, runs 2% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Stone Cold and the Jackal

Stone Cold and the Jackal is a dynamic entertainment duo featuring General Hospital actors Steve Burton and Bradford Anderson. Leveraging their iconic on-screen personas, they offer fans an insider's look into the world of daytime television, behind-the-scenes stories, and humorous banter. The duo hosts the popular "That's Awesome" podcast, where they delve into various topics with guests, and "The Daily Drama" podcast, focusing on soap opera news and history. They actively connect with their dedicated fanbase through a national comedy and music tour, bringing their unique blend of entertainment to audiences across the country. Their content extends to interactive "Aftershow Discussions" and "Jigsaw Puzzle Challenges," further engaging their community. This multi-platform approach, including a robust Patreon offering exclusive content, solidifies their position as engaging entertainers deeply rooted in the soap opera community.

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20
Lib Syn Adslibsynads.com	Lib Syn Ads		1	1	1	1	1	1	1	1	1	1	1	1	2	Core Performer 50%
Mint Mobilemintmobile.com	Mint Mobile	1	1	2			1	1	1	1		2		1	2	Longer term buy 33%
Shopifyshopify.com	Shopify	1	1		1		1	1		2			1	1	2	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Lib Syn Ads	$8,151	+56.9%	0%	100%	14.0ad units	Core Performer	+1
Mint Mobile telecommunications	$6,356	+148.6%	0%	100%	13.0ad units	Core Performer	+1
Row hospital & health care	$5,719	-0.7%	0%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Where Exactly IS Jason?!

0:00 / 1:00

Brand Awareness

W

#1

Run on 1x episode

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