"Test. Optimize. Scale." is an interview-driven business podcast hosted by Jason Fishman, CEO of Digital Niche Agency, spotlighting founders, operators, and industry pioneers who share tactical growth strategies. Episodes dig into engineering efficiency, AI adoption, referral marketing, and go-to-market strategy, framed through a practical test-optimize-scale lens. Guests range from SaaS engineering leaders to fintech founders and referral-marketing experts, offering concrete frameworks, real revenue outcomes, and actionable takeaways rather than abstract theory. The tone is conversational yet data-driven, appealing to founders, marketers, and operators seeking real-world playbooks for scaling customer acquisition, leveraging AI, and building high-performing teams. Recurring themes include AI's impact on productivity and revenue, systems thinking over talent gaps, and relationship-driven growth channels like referrals. Ideal for entrepreneurs and growth marketers who want case-study-style insights from people who have actually built and exited companies.