Terrestrials Podcast Advertising - Audience, Sponsors & Contact

Overview

Radiolab for Kids is an immersive, family-friendly podcast that invites listeners of all ages on a captivating journey into the natural world. Hosted by Lulu Miller, this show blends original "Terrestrials" episodes, featuring true stories about plants and animals brought to life with imaginative narratives and original songs, with select nature-focused segments from the acclaimed "Radiolab" archives. Each episode uncovers surprising facts and behaviors of creatures and flora, from brain-regrowing squirrels to intelligent octopuses, presented with Radiolab's signature sound-rich production and vivid storytelling. It's designed to spark curiosity and wonder, making complex scientific concepts accessible and engaging for children while offering a fresh perspective for adults. Ideal for listeners interested in biology, environmental science, and high-quality audio narratives that inspire a deeper appreciation for the planet's biodiversity.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

23,620

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 23.6K audience size, runs 27% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week5/4	Week5/18	Week6/1	Week6/15	Week7/13	Week7/27	Week8/3	Week8/17
IXLixl.com	IXL	1	1	1	1	1	1	1	1		Longer term buy 33%
Odooodoo.com	Odoo	1	2	1		1				2	Test in progress 17%
Million Bazillionmarketplace.org	Million Bazillion							1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
John Templeton Foundation nonprofit organization management	$4,252	-66.7%	77%	15%	13.0ad units	Core Performer	+1
IXL	$3,397	+74.6%	25%	100%	8.0ad units	Core Performer	+1
Amazon Prime information technology & services	$3,028	0.0%	0%	92%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Jimothy: Seattle Raccoon Steals Hearts

0:00 / 0:46

Direct Response

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#1

Run on 1x episode

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