Tech Guide Podcast Advertising - Audience, Sponsors & Contact

Overview

Tech Guide offers a weekly deep dive into the dynamic world of consumer technology, guided by editor Stephen Fenech. The podcast serves as an essential resource for tech enthusiasts and everyday consumers alike, delivering timely news, comprehensive product reviews, and interviews with key industry figures. Episodes feature hands-on impressions of cutting-edge gadgets like ultra-large TVs, AI-powered devices, and virtual reality headsets, alongside practical advice on navigating digital threats such as AI scams. A distinctive 'Help Desk' segment addresses listener questions, ensuring an educational and highly relevant experience. This show is ideal for anyone seeking to stay informed on the latest tech trends, make educated purchasing decisions, and understand the impact of new innovations on daily life, blending professional insights with accessible, actionable information.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

YouTubers Subscribers

10k

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Direct Response

Brands with CTAs

GOOD

59%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 20 audience size, runs 98% host read ads and promotes 59% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Nortonnorton.com	Norton	2	3	3	2	2	2	2	2	2	3	2	2	1	3	2	3	2	1	2	4	2	2	4	3	Core Performer 83%
Belkinbelkin.com	Belkin	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 83%
NETGEARnetgear.com	NETGEAR	2	1	1	1	1	1		1	1	1	1		3		1	1	2		1	1	2	2	1	2	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Norton	$29	-27.7%	98%	39%	95.0ad units	Core Performer	+1
NETGEAR information technology & services	$19	+37.8%	96%	54%	57.0ad units	Core Performer	+1
Belkin	$8	-20.0%	100%	100%	34.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Tech Guide #707 - Australians spend big on smartphones, robot lawn mower review

0:00 / 0:13

Brand Awareness

T

#1

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