Tea Biz Podcast Advertising - Audience, Sponsors & Contact

Overview

Tea Biz serves as a definitive global resource for the tea industry and enthusiasts alike, offering a comprehensive blend of commercial insights, market news, and deep dives into the cultural and historical significance of tea. The podcast regularly delivers vital 'Tea Price Reports' and industry updates, making it essential for business professionals tracking global tea trade and market trends. Beyond the business realm, it enriches listeners with educational content on tea heritage, varieties, and brewing techniques, often featuring discussions with international experts, scientists, and historians. This distinctive approach provides authentic storytelling from origin, connecting the economics of tea with its rich social and cultural tapestry, appealing to both seasoned industry insiders and passionate consumers eager to expand their knowledge of Camellia sinensis.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,111

Est. Podcast Downloads

80

Av. Youtube Views

5,031

YouTubers Subscribers

24k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

27%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 5.1K audience size, runs 27% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Dan Bolton

Dan Bolton serves as the editorial voice for the global tea trade, providing a weekly bridge between remote tea lands and international markets through the Tea Biz Podcast. Drawing on decades of trade journalism experience, he delivers the Tea Price Report, a specialized analysis of commodity fluctuations and logistics risks such as the Hormuz crisis and EU trade pacts. His work centers on supply chain transparency, frequently collaborating with institutions like the World Tea Expo and the Global Tea Initiative at UC Davis to highlight agricultural innovation. Bolton recently chronicled the intersection of sustainability and commerce in the series RegenTea and the Economics of Soil, which examines how regenerative practices impact tea quality. By managing an international network of journalists, he ensures that local origin stories from India, China, and Sri Lanka reach a professional audience of exporters and retailers interested in ethical sourcing and technical market data.

Age: 76 years
Nationality: American
Education: Journalism, University Search Required

Age: 76 years
Nationality: American
Education: Journalism, University Search Required

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week5/11	Week6/22	Week7/6	Week8/10	Week8/31	Week9/14	Week9/28	Week10/12	Week10/26
Quicksilver Scientifictryqs.com	Quicksilver Scientific	3	1				2	1	1		Longer term buy 25%
East Africa Tea Trade Associationeatta.co.ke	East Africa Tea Trade Association		1	1			1	1		1	Longer term buy 25%
Grangergrainger.com	Granger				1	1		1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
East Africa Tea Trade Association	$936	+32.2%	100%	0%	9.0ad units	Core Performer
Quicksilver Scientific	$384	-10.0%	0%	100%	8.0ad units	Core Performer	+1
East Africa Tea Trade Association	$329	0.0%	100%	0%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Ep 249 | Japan and China Chart Different Paths for Matcha | Target Brings Fantasy to Tea | Kenya Halts Tea Levy

0:00 / 0:40

Brand Awareness

E

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌