TDC Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The TDC Podcast delivers a daily dose of news, politics, current events, and sports commentary, infused with the distinct, often irreverent, and comedic perspective of veteran Detroit morning radio personalities. Drawing on their extensive experience, the hosts tackle a wide array of topics, from national political controversies involving figures like Trump, Pelosi, and Marjorie Taylor Greene, to social issues, and the latest in professional sports. This podcast is ideal for listeners who appreciate candid, opinionated discussions on the day's headlines, presented with a talk-radio sensibility and a willingness to delve into contentious subjects, offering a refreshing alternative to traditional news reporting.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

17,268

Est. Podcast Downloads

17,020

Av. Youtube Views

248

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 17.3K audience size, runs 24% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/17	Week8/24
Lib Syn Adslibsynads.com	Lib Syn Ads					1			2	3	2	1	1	3	2	1	1	1	1	2	3			Core Performer 58%
Mitten Millworksmittenmillworks.com	Mitten Millworks	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1		1	1	1		Core Performer 58%
Dear Lake Athletic Clubdeerlakeathleticclub.com	Dear Lake Athletic Club	1	1	1	1	1	1	1	1	1	1	1		1	1		1		1		1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mitten Millworks	$12,248	-43.7%	97%	100%	34.0ad units	Core Performer
Dear Lake Athletic Club	$11,143	-27.3%	100%	100%	30.0ad units	Core Performer
Lib Syn Ads	$4,776	-24.7%	0%	100%	24.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

TDC Podcast – #2128

0:00 / 1:03

Direct Response

T

#1

Run on 1x episode

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