Tarkin's Top Shelf Podcast Advertising - Audience, Sponsors & Contact

Overview

Tarkin's Top Shelf is an essential podcast for dedicated Star Wars fans seeking to expand their understanding of the galaxy far, far away beyond the films. Hosts Becca and Mark offer engaging and analytical discussions on the latest canonical novels, young adult books, and animated series such as Star Wars: Visions. Each episode features in-depth reviews, character and plot breakdowns, and insights into how new stories fit into the broader Star Wars lore. The show also keeps listeners updated on significant Star Wars news, including details on upcoming projects and casting. With a tone that balances scholarly analysis with fan-driven enthusiasm, this podcast serves as a comprehensive guide for those eager to explore the literary and visual narrative developments of the Star Wars universe, making it ideal for listeners interested in media analysis, literary criticism, and staying current with all things Star Wars.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,400

Instagram

1k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 100% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Becca Benjamin

Tarkin’s Top Shelf is an established Star Wars literary podcast hosted by Becca Benjamin and Mark Sutter, delivering deep-dive analysis of canonical novels and young adult literature. Operating with a decade of consistency, the program functions as a digital archive for the Star Wars publishing world, featuring named content segments like the Maul-Shadow Lord Finale Roundtable and The Hunt for Ben Solo. The show frequently collaborates with industry authors, including guests like Adam Christopher and Mike Chen, to explore the creative process behind series like Master of Evil and Star Wars Outlaws: Low Red Moon. Recent highlights include their comprehensive coverage of Star Wars: Visions (Volume 3) and an anniversary study of Revenge of the Sith. By positioning themselves as guardians of the Whills, the hosts provide a scholarly yet accessible perspective on lore continuity, making them a recurring presence at major fan events and cross-platform network discussions like Road to Rebellion.

Age: 126 years
Nationality: American

Age: 126 years
Nationality: American

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Amazon Primeamazon.com	Amazon Prime																1												Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Who Owns the Myth?	$56	0.0%	100%	100%	2.0ad units	Test run
The Hidden Thomateurs	$42	0.0%	100%	100%	2.0ad units	Test run
Amazon Prime information technology & services	$33	0.0%	100%	50%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

450: Back From Vacation! Star Wars: We Have Everything We Need

0:00 / 0:10

Brand Awareness

4

#1

Run on 1x episode

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