Banphot Thanapermsuk, known to his extensive audience as 'Eig' (อิก), is a highly influential figure in Thailand's financial education landscape and the co-founder of 'ถามอีก กับอิก TAM-EIG' (Ask Again with Eig TAM-EIG). As an AFPT (Associate Financial Planner Thailand) certified advisor, he brings a professional depth to his content, which spans across YouTube, Instagram, TikTok, Facebook, Clubhouse, LINE, and Twitter. His channel has become a go-to source for investment, personal finance, economic analysis, and market insights, garnering over a million subscribers on YouTube alone. Eig's content strategy is characterized by its educational rigor and comprehensive coverage. He excels in demystifying complex financial topics, ranging from stock market analysis and cryptocurrency trends to macroeconomic indicators and global trade policies. A hallmark of his platform is the regular series of in-depth interviews—such as 'Right Now,' 'The Conversation,' and 'OFF THE RECORD'—where he engages with a diverse array of financial experts, seasoned traders, fund managers, and industry leaders. These discussions provide invaluable perspectives and actionable insights, making high-level financial discourse accessible to a wider audience. Beyond digital content, Eig is also a recognized presence in traditional media, hosting the 'ย่อโลกเศรษฐกิจ' (Yor Lok Setthakit) segment on TNN16. His commitment to financial literacy is further demonstrated through his authorship or co-authorship of the book 'The Traders,' which shares lessons from renowned investors and contributes a portion of its proceeds to charity. TAM-EIG actively collaborates with major financial institutions and brands, securing sponsorships that underscore its credibility and reach within the finance industry. Consistently recognized at the Thailand Social Awards for 'Best Influencer Performance in Investment & Personal Finance,' Banphot Thanapermsuk continues to shape and elevate financial understanding for the Thai public.