Talking Scheetz Podcast Advertising - Audience, Sponsors & Contact

Overview

Talking Scheetz offers a candid and often humorous look into the lives of a father-daughter duo as they navigate the complexities of family, parenthood, and their evolving relationship. Chris and Baillie share personal anecdotes, discuss generational clashes, and explore a diverse array of everyday topics, from postpartum experiences and shopping excursions to pop culture and personal reflections on aging. The podcast provides a relatable and entertaining space for listeners interested in authentic family dynamics, modern life challenges, and the lighter side of adulting and parenting. It's ideal for those seeking a conversational, therapeutic, and often comedic perspective on intergenerational relationships and the shared human experience.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

420

Est. Podcast Downloads

40

Av. Youtube Views

380

Instagram

3k

YouTubers Subscribers

467

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 420 audience size, runs 99% host read ads and promotes 65% of ads for direct response advertisers.

Creator Influence

Chris and Jacquie Scheetz

Talking Scheetz is an Edmonton-based digital brand led by Canadian Country Music Hall of Fame member Chris Scheetz and his daughter Jacquie Scheetz. This cross-generational duo produces a video podcast that explores the intersection of regional Alberta culture, family life, and sports. Following their coverage of the Milano Cortina 2026 winter games, the pair has expanded their guest roster to include high-profile Canadian figures such as Olympic curler Marc Kennedy and Sports Illustrated model Ashley Callingbull. Their named series, Scheetz After Dark and the ongoing Scheetzhead Symposium, provide a platform for candid discussions on everything from toddler parenting challenges to the legacy of Edmonton hockey. Recent wins for the production include the success of their Broomstruck segment, which humanizes professional athletes for a local audience. By blending traditional radio professionalism with modern social trends, the team offers a family-focused lens on the lifestyle of the Canadian West, specifically catering to the YEG community.

Age: 56 years
Nationality: Canadian
Education: Radio and Television Arts, NAIT

Age: 56 years
Nationality: Canadian
Education: Radio and Television Arts, NAIT

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Crystal Glasscrystalglass.ca	Crystal Glass	2	1	1	1	1	1	1	1	1	1		1		1		1			1	1	1	1	1		1	Core Performer 58%
Green Drop Agriculturegreendrop.com	Green Drop Agriculture									2	1	2				1			1				1	1		1	Longer term buy 42%
Green Dropgreendrop.ca	Green Drop													1				1							1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Cook County Saloon and Steakhouse	$154	0.0%	100%	59%	61.0ad units	Core Performer
Londonderry Dodge	$151	-100.0%	100%	75%	59.0ad units	Core Performer
Crystal Glass	$105	+178.5%	100%	30%	53.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EPISODE 80: FAREWELL FURNACE ROOM

0:00 / 0:54

Brand Awareness

E

#1

Run on 1x episode

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