Talking Parra Podcast Advertising - Audience, Sponsors & Contact

Overview

Talking Parra offers an authentic, fan-centric deep dive into the world of the Parramatta Eels NRL and NRLW teams. Hosted by four passionate supporters, this podcast provides weekly reviews and previews of games, alongside discussions on crucial team news, player signings, and exclusive interviews with club legends. Unlike traditional sports commentary, the show prides itself on delivering relatable, non-expert opinions, fostering a strong sense of community among Eels fans. It's an essential listen for dedicated Parramatta Eels supporters and rugby league enthusiasts seeking an insider's perspective from fellow fans, covering everything from on-field performance to club culture and historical moments.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

289

Est. Podcast Downloads

20

Av. Youtube Views

269

Instagram

6k

YouTubers Subscribers

328

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Direct Response

Brands with CTAs

OKAY

43%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 289 audience size, runs 100% host read ads and promotes 43% of ads for direct response advertisers.

Creator Influence

Michael Burgess

Talking Parra is an Australian multimedia collective consisting of Michael Burgess, Siosefa Latu, Big Bad Barry, Yousef, and The G, delivering raw fan-led commentary on the Parramatta Eels. The group distinguishes itself through high-production live broadcasts and on-site events like the Station Hotel Live Show in Auckland and regular sessions at the Parramatta Leagues Club. Their content includes the EuroWerke Game Day Show and the Spot On Hose and Fittings Gameday Show, offering a blend of tactical analysis and emotional match reviews that mirror a blue-collar pub chat. Recently, the team expanded their reach through a successful New Zealand tour for the 2024 season, bridging the gap between digital podcasting and physical community activations. By providing unfiltered perspectives on player recruitment and coaching changes, they have become a central voice for Eels supporters, partnering with local Western Sydney businesses to support the broader regional ecosystem while challenging traditional sports journalism frameworks with their direct, supporter-first approach.

Age: 36 years
Nationality: Australian
Education: Local Australian School

Age: 36 years
Nationality: Australian
Education: Local Australian School

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Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week4/13	Week5/11	Week6/8	Week6/22	Week7/6	Week7/13	Week7/20
Beach Jerkybeachjerky.com.au	Beach Jerky				1			1	1		Test in progress 17%
The Station Hotelthestationhotel.com.au	The Station Hotel			1			1			1	Test in progress 17%
ZMS Trophieszmstrophies.com.au	ZMS Trophies	1	1			1					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Station Hotel Parramatta	$29	0.0%	100%	44%	9.0ad units	Core Performer
Parramatta Leagues Club	$16	0.0%	100%	30%	20.0ad units	Core Performer	+1
Hello World Joondalup	$12	-100.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Talking Parra 2026 EP 13 Season 6

0:00 / 0:18

Brand Awareness

T

#1

Run on 1x episode

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