Talking HealthTech Podcast Advertising - Audience, Sponsors & Contact

Overview

Talking HealthTech provides in-depth conversations with leaders across the healthcare and technology sectors, including clinicians, innovators, policymakers, and business executives. The podcast explores the dynamic landscape of digital health, delving into topics like AI integration, medical devices, biotech, health informatics, and the critical importance of interoperability and data governance. It distinctly focuses on how technological advancements can reduce administrative burden, optimize workflows, and ultimately enhance patient outcomes. By addressing the commercial, ethical, and clinical dimensions of health technology, the show serves as an essential resource for professionals seeking to understand innovation, collaboration, and the future trajectory of healthcare delivery.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

146

Est. Podcast Downloads

100

Av. Youtube Views

46

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 146 audience size, runs 100% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Peter Birch

Peter Birch delivers specialized industry insights through Talking HealthTech, a media platform bridging the gap between clinical practice and technological innovation across Australia and New Zealand. As a designated LinkedIn Voice in Healthcare, Birch leverages his previous commercial leadership at Medical-Objects and Best Practice Software to provide nuanced analysis of the digital health landscape. He facilitates critical conversations through his THT+ Membership community and serves as a key media partner for major global events. Notable content includes his 'On the Ground' coverage at HIMSS 2026 and the Sparked Hobart series, where he interviews executives from Microsoft and AWS on topics like interoperability and clinical workflow automation. Most recently, his platform launched the free national telehealth service analysis for NSW Health, exploring AI governance frameworks in public hospitals. Birch’s work provides a professional venue for MedTech founders and healthcare CIOs to navigate the intersection of health policy, software interoperability, and patient outcomes.

Age: 43 years
Nationality: Australian
Education: Business, Unknown Australian University

Age: 43 years
Nationality: Australian
Education: Business, Unknown Australian University

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/24
Talking HealthTechtalkinghealthtech.com	Talking HealthTech	1	1	1	1	1	1	1	1	1	2	1							2	3	4	4	2		1	1	Core Performer 58%
THT+ Digital Health Career Toolkittalkinghealth.tech	THT+ Digital Health Career Toolkit												4	4	4	2	3	3	2								Longer term buy 25%
Ring Centralringcentral.com	Ring Central																							1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Talking HealthTech information technology & services	$98	-88.9%	100%	100%	37.0ad units	Core Performer
Vanta information technology & services	$69	0.0%	100%	100%	28.0ad units	Core Performer	+1
THT+ Digital Health Career Toolkit	$55	0.0%	100%	100%	22.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

631 - AI, Workforce Enablement, and Women in Leadership: Highlights from HIC2026

0:00 / 0:37

Direct Response

6

#1

Run on 1x episode

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