Talking Biotech with Dr. Kevin Folta Podcast Advertising - Audience, Sponsors & Contact

Overview

Talking Biotech with Dr. Kevin Folta is an insightful podcast delving into the forefront of biological and engineering innovation. Hosted by a molecular biology professor, each episode features expert interviews that unravel complex scientific topics, from genetically engineered probiotics for enhanced gut health to the intricacies of peer review in controversial research. The podcast explores how biotechnology is transforming agriculture, protecting the environment, and addressing global challenges like food security. It caters to a scientifically curious audience eager to understand the practical applications and societal implications of cutting-edge biological research, promoting scientific literacy and critical thinking on modern scientific advancements.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,500

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 5.5K audience size, runs 96% host read ads and promotes 70% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/28	Week10/5
New England BioLabsneb.com	New England BioLabs	3	2	2	3	3	3	6	2	3	2	2	2	2	2	Core Performer 50%
Everything ALSeverythingals.org	Everything ALS										1					Test in progress 8%
Gates Ag Onegatesag1.org	Gates Ag One														1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
New England BioLabs	$3,741	-78.0%	95%	62%	39.0ad units	Core Performer
Cindy's Gift	$201	0.0%	100%	100%	2.0ad units	Test run
Mosaic Diagnostics	$137	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Gates Ag One-Technology Development for Smallholder Farmers in Africa and South Asia

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