Tailgate Guys BBQ Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Tailgate Guys BBQ Podcast offers an immersive dive into the vibrant world of competitive and backyard barbecue. Hosted by two passionate enthusiasts, the show features engaging interviews with renowned pitmasters, sharing their winning strategies, techniques, and recipes from the KCBS and SCA circuits. Beyond competition insights, listeners gain practical tips for elevating their own grilling and smoking skills, along with updates from BBQ specialty stores. The podcast blends expert knowledge with casual banter, often touching on sports and personal cooking adventures, making it an essential listen for anyone from aspiring pitmasters to casual backyard grillers seeking to master the art of BBQ and connect with its rich culture.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

560

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

GREAT

91%

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The Bottom Line

This show has an estimated 560 audience size, runs 91% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Blues Hog Barbecueblueshog.com	Blues Hog Barbecue	1	1	1	1	2	1	2	1	1	2	1	1	1	1	1	1	1	1	1	1	1	2	1	2	1	Core Performer 92%
The Grill Guys of Missourigrillguys417.com	The Grill Guys of Missouri	1	1	1	1	3	1	1	1	1	1	2	1	1	2	1	1	1	1	1	1	1	1	2	1	1	Core Performer 92%
Meat Rushmore BBQmeatrushmorebbq.com	Meat Rushmore BBQ					2	1			1	1	1		1	1	2	1	1	1	1	1	1	2	1	1	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Grill Guys of Missouri	$394	+9.4%	99%	99%	67.0ad units	Core Performer
Blues Hog Barbecue	$286	+58.4%	100%	97%	59.0ad units	Core Performer
Mister Brisket	$262	-46.2%	98%	46%	59.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Tailgate Guys BBQ Podcast, Episode 369: Tina Cannon; Jordan Kirkpatrick

0:00 / 1:29

Direct Response

T

#1

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