Tacos of Texas Podcast Advertising - Audience, Sponsors & Contact

Overview

Tacos of Texas delves into the vibrant and diverse taco culture across the Lone Star State, offering listeners a flavorful journey beyond just the plate. Hosted by Mando Rayo, the podcast features engaging interviews with local chefs, food entrepreneurs, and cultural figures, exploring the stories behind iconic taco establishments and the people who make them. It goes beyond culinary reviews to discuss the broader impact of tacos on community resilience, cultural identity, and regional heritage, as highlighted in discussions with journalists like Maria Hinojosa. This podcast is ideal for food enthusiasts, cultural explorers, and anyone interested in the unique blend of gastronomy and community that defines Texas. It provides an insightful look into how food shapes society, making it a distinctive listen for those who appreciate both culinary arts and rich cultural narratives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

700

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Direct Response

Brands with CTAs

OKAY

38%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 700 audience size, runs 22% host read ads and promotes 38% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/20	Week4/27	Week5/11	Week5/18	Week8/17	Week8/24
HEBheb.com	HEB	2	1	1	2	3	1	1	Test in progress 17%
Austin Parks Foundationpartyaustinparks.org	Austin Parks Foundation							1	Test in progress 8%
Austin Parks Foundationaustinparks.org	Austin Parks Foundation						1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
HEB retail	$140	0.0%	0%	0%	20.0ad units	Core Performer	+1
Visit El Paso	$30	0.0%	67%	100%	3.0ad units	Test run
Eventbrite information technology & services	$28	0.0%	100%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

From Classroom to Kitchen: Building Austin’s Next Culinary Generation

0:00 / 0:33

Direct Response

F

#1

Run on 1x episode

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