Swish and Flick: A Harry Potter Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Swish and Flick offers a convivial book club experience for dedicated Harry Potter enthusiasts, meticulously re-reading the beloved series chapter-by-chapter. Hosted by three knowledgeable friends, the podcast delves deep into the Wizarding World canon, dissecting plot points, character arcs, and magical lore with keen insight. Beyond simple recaps, the hosts actively explore existing fan theories and passionately develop their own, offering fresh perspectives on familiar narratives. With a conversational yet comprehensive style, and featuring occasional expert guests, this podcast caters to Potterheads eager for in-depth discussions, theoretical analysis, and a nostalgic journey through the saga, embracing spoilers as a given for a rich, informed dialogue. It's an essential listen for those who crave a detailed, community-oriented exploration of J.K. Rowling's universe.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

48,360

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

BAD

35%

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The Bottom Line

This show has an estimated 48.4K audience size, runs 35% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/22
Squarespacesquarespace.com	Squarespace	2	Test in progress 8%
Hardcore Conhardcorecon.com	Hardcore Con	1	Test in progress 8%
Patreonpatreon.com	Patreon	1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Happy Mammoth health, wellness & fitness	$9,986	0.0%	100%	100%	7.0ad units	Core Performer	+1
Uncommon Goods retail	$7,133	0.0%	100%	100%	5.0ad units	Core Performer	+1
Progressive Insurance insurance	$5,455	0.0%	0%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

BONUS Fan Stories Part 2

0:00 / 0:13

Brand Awareness

B

#1

Run on 1x episode

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