SUPfm The International Stand Up Paddle Board Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

SUPfm is the definitive international podcast for Stand Up Paddleboarding enthusiasts, offering a comprehensive guide to mastering the sport and embracing its adventurous spirit. Hosted by Simon, the show delves into practical aspects like fitness and technique, alongside inspiring narratives of global SUP expeditions, such as paddling through Mongolia's remote rivers. It also explores the crucial mental performance strategies for athletes, featuring experts like Kirsty MacMillan. Targeting paddlers of all levels, SUPfm aims to enhance physical and mental well-being through SUP, fostering a vibrant community while providing educational content on safety, skill development, and the broader culture of this dynamic water sport. The podcast distinguishes itself by blending actionable advice with captivating adventure stories and psychological insights, making it a holistic resource for anyone passionate about stand-up paddleboarding.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

288

Est. Podcast Downloads

240

Av. Youtube Views

48

Instagram

5k

YouTubers Subscribers

113

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 288 audience size, runs 92% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Simon Frost

Based in South Devon, Simon Frost and Malcolm Gray lead SUPfm Podcast as the definitive media voice for the international stand-up paddleboarding community. The duo operates as official partners for Paddle UK and the International Canoe Federation, providing technical coverage for major events like the English Riviera Championships. Their content moves beyond recreation to address critical industry issues, exemplified by their advocacy for the UK Leash Safety campaign and their dedicated focus on 'Blue Health' recovery through water sports. Recent highlights include the launch of the tenth-anniversary retrospective series and their role in facilitating the SUPER Festival in Torquay. From interviewing Olympic legends like Larry Cain to documenting remote expeditions in Mongolia, the podcast provides technical gear reviews and safety education for both novice paddlers and elite athletes. This professional duo continues to lead reporting on the 2026 Olympic Inclusion bid for SUP while maintaining a focus on environmental stewardship and 'Leave No Trace' principles.

Age: 51 years
Nationality: British
Education: Instructor Certification, Unknown

Age: 51 years
Nationality: British
Education: Instructor Certification, Unknown

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Paddle UK	$87	0.0%	78%	96%	23.0ad units	Core Performer
Oscar Propulsion	$60	0.0%	100%	86%	14.0ad units	Core Performer
Starboard	$34	0.0%	100%	100%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A Year on the Water - The SUPfm Podcast's 2025 Annual Review with Sarah Thornley

0:00 / 1:12

Direct Response

A

#1

Run on 1x episode

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