Straight Up Podcast Advertising - Audience, Sponsors & Contact

Overview

The podcast "Straight Up" offers a candid and engaging weekly deep dive into the latest pop culture phenomena, celebrity news, and trending social discussions. Hosted by journalists and best friends Kathleen and Ellie, the show provides unfiltered opinions and sharp analysis on everything from viral internet pieces about relationships to new album releases, film reviews, and celebrity gossip. It appeals to listeners interested in staying current with entertainment news, understanding cultural shifts, and enjoying lively, opinionated conversations about the media landscape and the lives of public figures. The hosts' journalistic background ensures informed commentary, while their "besties" dynamic keeps the tone relatable and entertaining, making it a go-to for those who love dissecting the zeitgeist with wit and insight.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

800

Instagram

11k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 800 audience size, runs 15% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Kathleen and Ellie Johnston and Halls

Straight Up is a journalism-led podcast brand hosted by Kathleen M. Johnston and Ellie Halls, who leverage their editorial backgrounds at GQ and Empire to analyze the intersection of high-brow intellect and pop culture. The duo produces the signature series The Weekly Round, a curated carousel of lifestyle recommendations spanning London’s culinary landscape and global travel. They have successfully transitioned digital engagement into a physical community through The Straight Up Book Club, a recurring event hosted at The Hoxton, Holborn, focusing on contemporary literature like Jennette McCurdy’s debut. Recent commercial milestones include a partnership with Curzon Cinemas for a series of live recordings titled Straight Up Live, where the hosts perform deep dives into award-season cinema for a live audience. Their portfolio includes professional collaborations with premium brands such as Vinca Wine and Whitebox Cocktails, reflecting a sophisticated aesthetic that appeals to an educated millennial demographic interested in literature, film, and social critiques.

Age: 35 years
Nationality: British
Education: Bachelor's Degree, University Educated

Age: 35 years
Nationality: British
Education: Bachelor's Degree, University Educated

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week8/17
London Nootropicslondonnootropics.com	London Nootropics		1	1	1	1	1	1	1	1	1	1	Core Performer 50%
Swyftswyfthome.com	Swyft	1	1	1	1	1	1	1	1	1	1		Longer term buy 42%
Aramcoaramco.com	Aramco			2	1	2		2	3	3			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Total Wine retail	$254	0.0%	0%	88%	25.0ad units	Core Performer	+1
Acast online media	$249	-21.6%	0%	96%	24.0ad units	Core Performer	+1
Swyft furniture	$218	-33.3%	100%	100%	16.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why we’re all bored of everything

0:00 / 1:11

Direct Response

W

#1

Run on 1x episode

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