sticky bun boys Podcast Advertising - Audience, Sponsors & Contact

Overview

Sticky Bun Boys delivers an unvarnished and uproarious commentary on 'The Great British Bake Off,' as hosts David Atherton and Michael Chakraverty dissect each episode with a generous helping of 'shade,' playful bickering, and candid over-sharing. Beyond the baking tent, the podcast dives into a listener mailbag, addressing everything from culinary mishaps to dating horror stories, relationship dilemmas, and personal 'icks' with a distinctly queer and often explicit humor. This show appeals to fans of GBBO seeking an irreverent, comedic companion, as well as listeners who enjoy unfiltered personal anecdotes, pop culture banter, and the dynamic chemistry of two outspoken hosts. It's a unique blend of reality TV analysis and confessional chat, perfect for those who appreciate humor that doesn't hold back.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,620

Instagram

20k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 6.6K audience size, runs 7% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

sticky bun boys

Sticky Bun Boys is a podcast hosted by David Atherton and Michael Chakraverty, blending Great British Bake Off fandom with cheeky, community-driven storytelling. The show pairs weekly TV recaps with listener emails covering baking disasters and dating dilemmas, all delivered with irreverent humor and a generous dollop of shade. What began as a love letter to Bake Off has expanded beyond weekly GBBO episodes into broader TV favorites and themed listener content, offering a fresh perspective on pop culture. Their "soggy bottom club" segment invites audience participation, tackling questions and challenges with affectionate snark and surprising practicality. The podcast stands out by treating bake culture as both comfort and comedy, bridging television commentary with the messy, joyful reality of everyday life.

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	3	3	2	1	2	2	1	2	1		2	Core Performer 67%
Royal Veterinary Collegervc.ac.uk	Royal Veterinary College						1	1	1	1	1	1	1	1	Core Performer 67%
Quincequince.com	Quince								1	1	1	1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$1,545	-22.6%	0%	100%	19.0ad units	Core Performer	+1
Mint Mobile telecommunications	$1,243	+100.0%	0%	100%	18.0ad units	Core Performer	+1
Royal Veterinary College	$730	+157.8%	0%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

henry bird special part 2 (wood in this cake)

0:00 / 1:08

Direct Response

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#1

Run on 1x episode

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