State of the Bay Podcast Advertising - Audience, Sponsors & Contact

Overview

State of the Bay offers a comprehensive weekly exploration of the San Francisco Bay Area, extending its lens to California and beyond. This podcast delves into critical local and state politics, environmental concerns like climate conferences, and vital social issues such as food security. It also celebrates Bay Area culture through interviews with authors, musicians, and discussions on homegrown innovations. Featuring live, local conversations with diverse voices, the show provides insightful analysis and community-focused discussions, making it essential listening for residents and anyone interested in the socio-political and cultural dynamics of the Bay Area.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

180

Instagram

293

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 180 audience size, runs 22% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week6/15	Week8/10
KALW presents Rebirth Brass Bandkalw.org	KALW presents Rebirth Brass Band	1	4	2	1	3	4	2	2		Past Performer 8%
SF City Guidessfcityguides.org	SF City Guides									1	Test in progress 8%
Z Spacezspace.org	Z Space								1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
KALW presents Rebirth Brass Band	$77	-100.0%	24%	100%	33.0ad units	Core Performer	+1
Smuin Contemporary Ballet	$5	0.0%	0%	100%	2.0ad units	Test run
The Mills Building	$3	0.0%	0%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

AG Bonta on Advancing Climate Action / Alex Karp & Palantir / The Play That Goes Wrong

0:00 / 2:42

Direct Response

A

#1

Run on 1x episode

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