STAR Cares with Michael Leach Podcast Advertising - Audience, Sponsors & Contact

Overview

STAR Cares with Michael Leach is a community-focused podcast dedicated to informing and inspiring listeners on public affairs issues and personal well-being. Hosted by Star 99.1's Public Affairs Coordinator, Michael Leach, the show delves into practical strategies for navigating life's complexities, from healing family relationships and managing blended family dynamics to understanding broader community concerns. With a compassionate and supportive tone, the podcast aims to empower its audience with actionable advice and foster positive change. It appeals to individuals seeking guidance on social issues, personal growth, and strengthening community ties, often from a faith-informed perspective, making it a valuable resource for those looking to improve their lives and contribute to their communities.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 100 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/30	Week4/20	Week5/18	Week6/15	Week7/6	Week7/27
Focus on the Familyfocusonthefamily.com	Focus on the Family	1	1	1	1			1	Test in progress 8%
Becoming a Screen-Savvy Familypluggedin.com	Becoming a Screen-Savvy Family					1			Test in progress 8%
Clubhouse Magazineclubhousemagazine.com	Clubhouse Magazine						1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Focus on the Family nonprofit organization management	$13	+100.0%	100%	100%	13.0ad units	Core Performer	+1
Becoming a Screen-Savvy Family hospital & health care	$4	-100.0%	100%	100%	3.0ad units	Test run	+1
Better Qualified	$3	0.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How To Speak With Your Kids About Puberty 07.26.26

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Direct Response

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