Sportsnet Today 960 Podcast Advertising - Audience, Sponsors & Contact

Overview

Sportsnet Today 960 offers a dynamic daily dive into the world of sports, with a particular focus on the Calgary sports scene, including the Stampeders and Flames, alongside major national and international events like the World Series. Host Logan Gordon provides timely game recaps, incisive analysis of team performance and strategies, and breaking headlines. Distinctively, the podcast fosters a vibrant fan community through segments like 'The Textline Takeover,' where listeners contribute to both sports discussions and lighthearted cultural topics, creating an engaging blend of serious sports journalism and communal fan interaction. This show caters to passionate Calgary sports fans and general enthusiasts seeking comprehensive coverage, expert insights, and an interactive platform to share their passion and opinions.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

30%

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The Bottom Line

This show has an estimated 100 audience size, runs 30% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6
Bento Sushibentosushi.com	Bento Sushi						5	5	5	16	6	9	9	6	2	2	Longer term buy 42%
Booster Juiceboosterjuice.com	Booster Juice	3			1		1	8	2	6	6	3	7	1	4	1	Longer term buy 42%
Atlas Pizza & Sports Baratlaspizza.ca	Atlas Pizza & Sports Bar		1	2		3	2	3	2	2	1	2	3	2	3	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger photography	$125	0.0%	0%	96%	120.0ad units	Core Performer	+1
Atlas Pizza and Sports Bar food production	$96	-100.0%	100%	63%	91.0ad units	Core Performer	+1
Bento Sushi	$84	-95.2%	0%	43%	84.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Should the Mets Move Soto? + Around the NHL!

0:00 / 0:15

Direct Response

S

#1

Run on 1x episode

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