Sports Card Lessons Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Sports Card Lessons Podcast offers a deep dive into the dynamic world of sports card collecting, blending personal experiences with practical market insights. Each week, the host shares valuable lessons learned, provides detailed recaps of card shows, and conducts interviews with key figures in the hobby. Episodes frequently cover buying and selling strategies for NFL and NBA cards, analyze specific card types like Kabooms and Downtowns, and delve into the 'Hobby Math' behind successful collecting and investing. This podcast is essential for both novice and experienced collectors looking to navigate market trends, optimize their portfolios, and stay connected with the vibrant sports card community.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,144

Est. Podcast Downloads

740

Av. Youtube Views

404

Instagram

9k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 100% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Ken Unknown

Ken, known to his audience as Big Ken, operates from behind the dealer table to provide a pragmatic perspective on the sports card industry through the Sports Card Lessons Podcast. He prioritizes fiscal transparency by deconstructing complex topics in his Hobby Math series and evaluating the tangible risks of card grading via direct critiques of PSA and BGS services. His content features collaborations with industry figures such as Chris McGill of Card Ladder and Cary from American Arbitrage, specifically during the joint Road to The National series. Recently, Ken has transitioned toward on-site reporting, producing the comprehensive Fanatics Fest 2025 recap which analyzed market shifts for high-profile assets like Caitlin Clark and Ohtani cards. By hosting live sessions from regional events like the Northeast Sports Card Expo and Mohegan Sun trade nights, he provides real-time market data and negotiation strategy for collectors navigating the singles and wax markets.

Age: 126 years
Nationality: American
Education: Unknown

Age: 126 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week3/23	Week5/4	Week6/22
OnTreasureontreasure.com	OnTreasure			1	Test in progress 8%
Ken Card Showsportscardlessons.com	Ken Card Show	1			Test run 0%
Spotifyspotify.com	Spotify		1		Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Card Ladder sports	$85	0.0%	100%	50%	4.0ad units	Core Performer	+1
Ken Card Show	$33	0.0%	100%	100%	1.0ad units	Test run
OnTreasure	$33	-100.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hobby Relationships | Lunch break deals | POP or CHOP

0:00 / 1:12

Direct Response

H

#1

Run on 1x episode

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Recent Episodes

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