Spirit Box Radio Podcast Advertising - Audience, Sponsors & Contact

Overview

Spirit Box Radio is an award-winning fortnightly audio drama that masterfully blends 'cosy horror' with an unfolding supernatural mystery. The series follows Sam Enfield, an inexperienced postboy who inherits a radio show dedicated to the arcane, only to find himself entangled in a world-altering enigma involving ghosts and deeper cosmic threats. Beyond its compelling narrative, the podcast distinguishes itself with a rich tapestry of diverse characters, brought to life by a majority LGBTQ+ cast, exploring themes of identity, community, and the unknown. Ideal for listeners who appreciate serialized fiction, atmospheric storytelling, and a unique take on the supernatural, Spirit Box Radio offers a captivating journey into the eerie and the extraordinary, appealing to fans of shows like The Magnus Archives or Welcome to Night Vale.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,300

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

25%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 25% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week7/6
Grow Therapygrowtherapy.com	Grow Therapy	1		1	Test run 0%
Acastacast.com	Acast		1		Test run 0%
American Eagleae.com	American Eagle		1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Twelvelms Conspiracy	$98	0.0%	100%	100%	5.0ad units	Core Performer	+1
Me Undies apparel & fashion	$31	0.0%	0%	100%	2.0ad units	Test run	+1
Grow Therapy mental health care	$31	0.0%	0%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 5 of the Twelvelms Conspiracy, my new dark fantasy mystery show

0:00 / 0:37

Direct Response

E

#1

Run on 1x episode

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