Southern Gothic Podcast Advertising - Audience, Sponsors & Contact

Overview

Southern Gothic delves into the chilling and enigmatic history of the American South, unraveling infamous legends, ghostly encounters, and eerie tales. Each episode combines meticulous historical research with captivating narrative storytelling and an immersive audio soundscape to explore the truth behind classic paranormal stories and regional folklore. Targeting enthusiasts of true crime, historical mysteries, and the supernatural, the podcast transports listeners to haunted locations and delves into unexplained phenomena like the Bell Witch or the mysteries of King's Tavern. It offers a distinctive blend of suspense, cultural exploration, and historical investigation, appealing to those fascinated by the darker, untold stories embedded in the South's rich heritage.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

18,980

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 19K audience size, runs 22% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Quincequince.com	Quince		1	2	3	4	6			2	2	2	1	2	2	3	5	3	3	3	Core Performer 83%
Beyond the Ferns Podcastbeyondtheferns.com	Beyond the Ferns Podcast	1						1	1	1	2	2	2	1	1	2	2				Core Performer 58%
Goblin Congoblinconky.com	Goblin Con									2	1	2			1	1	2	3			Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$21,668	+31.9%	98%	100%	40.0ad units	Core Performer	+1
Beyond the Ferns Podcast	$7,064	-28.4%	15%	93%	27.0ad units	Core Performer	+1
Progressive Insurance insurance	$6,237	+845.6%	0%	100%	24.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Haunting Melody of Pass Christian's Ghostly Harpist

0:00 / 0:15

Direct Response

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#1

Run on 1x episode

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