Our True Crime Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Our True Crime Podcast delivers a respectful, yet engaging exploration of bizarre and lesser-known criminal cases from around the globe. Hosts Jen and Cam delve deep into detailed narratives, often highlighting the investigative process, the human impact of crime, and the critical importance of victim advocacy. The podcast maintains a professional tone while incorporating a unique blend of storytelling, a touch of humor, and occasional musical elements. Catering to true crime enthusiasts, the show distinguishes itself by meticulously researching cases, providing comprehensive context, and consistently centering the victims, making it a compelling listen for those who appreciate in-depth analysis and ethical storytelling in the genre.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

24,760

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 24.8K audience size, runs 9% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Mint Mobilemintmobile.com	Mint Mobile							2		1	1	1			2	1		1	2	1	Core Performer 67%
Beyond the Ferns Podcastbeyondtheferns.com	Beyond the Ferns Podcast	1	2	2		3	1	2	1	1	1	2	1	1	1	1					Core Performer 58%
Lifelocklifelock.com	Lifelock				1	3	1	2		1	1	1				1	1	1	2		Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Beyond the Ferns Podcast	$11,558	+2.0%	5%	97%	37.0ad units	Core Performer	+1
Fresh Hell Podcast	$10,748	-30.5%	7%	100%	27.0ad units	Core Performer	+1
Bamp Podcast	$8,027	0.0%	0%	100%	22.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

372. The Mile High Murderer: Vincent Darrell Groves

0:00 / 1:24

Direct Response

3

#1

Run on 1x episode

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