Sounds True: Insights at the Edge Podcast Advertising - Audience, Sponsors & Contact

Overview

Sounds True: Insights at the Edge features in-depth interviews with spiritual teachers, visionary authors, and leading luminaries, exploring the cutting edge of inner inquiry and personal transformation. Host Tami Simon guides listeners through profound discussions on topics like addiction recovery through embodied practices, the healing power of self-compassion, and the transformative role of sacred storytelling in navigating life's challenges. This podcast is designed for individuals committed to spiritual growth, holistic well-being, and expanding their consciousness. It offers a thoughtful, compassionate, and insightful resource for those seeking to understand themselves and the world more deeply, providing practical wisdom for personal development and navigating complex human experiences.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

35,180

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GOOD

72%

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The Bottom Line

This show has an estimated 35.2K audience size, runs 72% host read ads and promotes 99% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/17
Omega Instituteeomega.org	Omega Institute										2			3	1	4	2	3	1	2	2	Core Performer 67%
Quincequince.com	Quince																1	1	1	1	1	Longer term buy 42%
Sounds True Onesoundstrue.com	Sounds True One	1	1	1	1	1	2	1	2	1	1	1	1	1	1						1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sounds True One	$14,237	-100.0%	83%	100%	30.0ad units	Core Performer
Omega Institute staffing & recruiting	$13,389	+51.0%	78%	100%	18.0ad units	Core Performer	+1
Magic Hour	$7,219	0.0%	100%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Rob Bell: "The Risk of Not Becoming More You"

0:00 / 0:47

Direct Response

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#1

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