Sounds of STL with Tony Patrico Podcast Advertising - Audience, Sponsors & Contact

Overview

Sounds of STL with Tony Patrico is a dynamic daily drive-home show that blends local St. Louis culture with a wide array of general interest topics, delivered with a spontaneous and humorous tone. Hosted by radio veteran Tony Patrico, the podcast offers a lively mix of local news and events, pop culture discussions, celebrity updates, and engaging debates on everything from holiday activities to urban legends. A significant feature is the dedicated 'Local Music Spotlight' showcasing St. Louis artists, alongside discussions on popular albums. The show thrives on its unpredictable nature, comedic segments, and personal touches, including regular appearances by 'Paw Paw Patrico.' It targets St. Louis residents and general listeners seeking an entertaining, lighthearted, and locally-rooted conversational podcast that covers 'whatever we want' with wit and charm.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

80

Instagram

10

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 80 audience size, runs 93% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/18	Week6/15	Week7/13
Patrico Brickworkpatricobrickwork.com	Patrico Brickwork	3	3	1	2	2	1	2	2	1	1	1	1	Past Performer 17%
YouTube TVyoutube.com	YouTube TV											1		Test in progress 8%
Nowhere Food and Drink Companygotonowhere.com	Nowhere Food and Drink Company	2	2			1		1	1					Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Brown and Crouppen legal services	$48	0.0%	100%	58%	55.0ad units	Core Performer	+1
Patrico Brickwork	$21	+36.7%	88%	96%	24.0ad units	Core Performer
Lou Info	$10	0.0%	100%	91%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MANDADPOD: HE KNOWS BRICKS, NOT DATA CENTERS

0:00 / 1:21

Direct Response

M

#1

Run on 1x episode

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