Sound Politics Podcast Advertising - Audience, Sponsors & Contact

Overview

"Sound Politics" is an insightful, civic-minded podcast from KUOW and the NPR Network that demystifies the complex political landscape of the Pacific Northwest. Hosted by Libby Denkmann and Scott Greenstone, the show goes beyond standard news headlines to explore the candidates, policies, and systemic issues shaping Washington State and Oregon. Through engaging interviews with local leaders, deep dives into policy decisions (from urban development and homelessness to gerrymandering), and national-local crossovers, the podcast provides listeners with the context needed to make informed decisions at the ballot box. With a balanced, investigative, yet highly accessible tone, it is an essential listen for politically curious residents, policy advocates, and anyone interested in grassroots democracy and regional governance in the PNW.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,000

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 1K audience size, runs 14% host read ads and promotes 75% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/24
Seattle Eatskuow.org	Seattle Eats	1					1	2	2	1	1		1	1	1	Core Performer 67%
Muckleshoot Indian Tribewearemuckleshoot.com	Muckleshoot Indian Tribe	1	1	1	2	3		2				2				Longer term buy 25%
Muckleshoot Indian Tribewearemuckleshoot.org	Muckleshoot Indian Tribe	2	1	1	1		3	1				1				Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Muckleshoot Indian Tribe	$128	-16.7%	17%	25%	12.0ad units	Core Performer
Muckleshoot Indian Tribe	$122	0.0%	9%	64%	11.0ad units	Core Performer
Seattle Eats	$119	-56.1%	60%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Wilson recall, shooting fallout, primary election updates: The biggest politics stories of the week

0:00 / 0:29

Direct Response

W

#1

Run on 1x episode

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