Vivian Walton brings two decades of executive experience into the entrepreneurial space as the host of the S.O.B. Marketing Podcast. Her work translates complex corporate frameworks like SWOT analysis and customer avatars into actionable advice for small business owners managing local services or physical goods. She produces the instructional series Marketing without Social Media, which addresses platform dependency and provides strategic alternatives for sustainable growth. A recent win includes her deep-dive report, Meta Verified: Is It Worth It? where she provided a first-hand account of the service’s utility for small brands. Through collaborations with niche specialists like Southern Curiosities and Mama Sol, Walton explores diverse topics ranging from craft fair blueprints to brand storytelling. Her content bridges the gap between traditional advertising and modern digital tools, specifically focusing on SEO changes for 2026 and AI prompt engineering to ensure small enterprises remain competitive in an evolving technological landscape.