So Watt? Podcast Advertising - Audience, Sponsors & Contact

Overview

So Watt? is an insightful podcast dedicated to empowering listeners with practical knowledge about home energy efficiency. It demystifies complex energy concepts, offering actionable tips, design hacks, and consumer advice to help individuals reduce consumption and save on utility bills. Each season, the show explores specific aspects, from understanding energy prices and home battery technology to room-by-room strategies for optimizing energy use. Targeting homeowners and environmentally conscious consumers, it provides a clear, accessible guide to navigating the evolving energy landscape, fostering smarter choices for both personal finance and sustainable living. The podcast stands out by translating technical information into everyday solutions, making energy management approachable and beneficial for all.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 40 audience size, runs 100% host read ads and promotes 70% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Origin utilities	$6	0.0%	100%	67%	9.0ad units	Core Performer	+1
Origin Energy	$0	0.0%	100%	100%	1.0ad units	Test run

Ads and Episodes

Community batteries

0:00 / 0:21

Brand Awareness

C

#1

Run on 1x episode

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