So This Is My Why Podcast Advertising - Audience, Sponsors & Contact

Overview

So This Is My Why is an inspiring podcast that delves into the profound journeys of diverse individuals, from tech entrepreneurs and business leaders to artists, as they discover and live their life's purpose. Hosted by Ling Yah, each episode offers candid, in-depth interviews exploring the often-unseen challenges, financial hurdles, and personal doubts faced on the path to forging unconventional careers. The podcast distinguishes itself by moving beyond typical success stories, providing a raw look at resilience, innovation, and the grit required to build impactful ventures like Rotten Tomatoes or rapidly growing retail chains. It's ideal for aspiring entrepreneurs, career changers, and anyone seeking motivation and practical insights into personal growth, business development, and finding their unique "why" amidst adversity.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,222

Est. Podcast Downloads

440

Av. Youtube Views

782

Instagram

25k

YouTubers Subscribers

7k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

56%

Host Read %

% of host read ads

GREAT

100%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 1.2K audience size, runs 100% host read ads and promotes 56% of ads for direct response advertisers.

Creator Influence

Ling Yah

Ling Yah is a London-based creator and former intellectual property lawyer who produces the So This Is My Why podcast. She specializes in documenting ungoogleable stories from the Southeast Asian business community, conducting deep-dive interviews with figures such as Rotten Tomatoes founder Senh Duong and Far East Hospitality CEO Arthur Kiong. Her work has been featured in Tatler Malaysia and BFM 89.9, reflecting her background as a professional emcee for events like TEDxKL. Recently, she launched the Day in the Life of a Digital Nomad series, which follows her remote work journey through Karuizawa, Japan, and the United Kingdom. By pairing long-form success blueprints with tactical career advice on salary negotiation and personal branding, she provides a library of human experiences for global professionals. Her investigative style is informed by her legal training, ensuring each conversation explores the specific habits and tools used by high-level entrepreneurs to turn their purpose into reality.

Age: 36 years
Nationality: Malaysian
Education: LL.B Law (Honours), University in London

Age: 36 years
Nationality: Malaysian
Education: LL.B Law (Honours), University in London

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Build Your Why	$84	0.0%	100%	100%	3.0ad units	Test run
Bila-Bila Mart	$39	0.0%	100%	0%	2.0ad units	Test run
Bila-Bila Mart	$38	0.0%	100%	50%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

🎬 I Built Rotten Tomatoes... for Jackie Chan (& nearly collapsed) | Senh Duong (Co-Founder, Rotten Tomatoes)

0:00 / 0:28

Direct Response

🎬

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌