So Fly Fishing Podcast Advertising - Audience, Sponsors & Contact

Overview

So Fly Fishing is a vibrant Canadian podcast hosted by fishing buddies Mitch Duesling and Aldo Pescatore, offering an immersive dive into the world of fly fishing. Each episode explores specific techniques, prime fishing locations across Canada, and encounters with various species like musky and trout. The hosts frequently engage with expert guides and seasoned anglers, providing listeners with practical tactics, gear insights, and captivating stories from their adventures on the water. This podcast caters to both novice and experienced fly fishers, fostering a sense of community and shared passion for the sport, while also serving as an educational resource for improving skills and discovering new fishing destinations. It's a blend of expert advice, personal anecdotes, and a celebration of the fly fishing lifestyle.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,607

Est. Podcast Downloads

1,280

Av. Youtube Views

327

Instagram

10k

YouTubers Subscribers

21k

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 93% host read ads and promotes 75% of ads for direct response advertisers.

Creator Influence

Mitchell Duesling

Based in Toronto, Mitch Duesling and Aldo Pescatore lead the So Fly Fishing Podcast, a production-forward outfit that explores the intersection of angling technique and travel culture. The duo produces high-quality field recordings and cinematography, notably featured in the Fly Fishing Film Tour (F3T) and specialized series like The Mag Bay Chronicles, which documents striped marlin pursuits in Mexico. They frequently partner with industry technical brands such as Redington and Costa Sunglasses to provide gear insights within the context of Great Lakes tributary expeditions. Their recent work includes the ongoing multi-part Belize DIY series, which offers technical instruction for self-guided saltwater angling. Through their annual live Holiday Bash events and participation in The Emergence fly-tying showcase, they support the regional Ontario fishing community. By emphasizing ethical handling via the Keep Fish Wet initiative, they provide brands a platform grounded in conservation and accessible, adventurous storytelling for the modern angler.

Age: 38 years
Nationality: Canadian
Education: Bachelor's Degree, University in Ontario

Age: 38 years
Nationality: Canadian
Education: Bachelor's Degree, University in Ontario

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Recent Campaigns

	Advertisers	Week4/27	Week5/11	Week6/1	Week6/15	Week6/29	Week7/13	Week7/27	Week8/10	Week8/31	Week9/14	Week9/28	Week10/12
Chumschums.com	Chums	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 50%
Hookéhooke.com	Hooké	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 50%
Trout Routestroutroutes.com	Trout Routes					1	1	1	1	1	1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chums consumer goods	$1,079	+13.6%	98%	95%	44.0ad units	Core Performer
Drift Outfitters consumer goods	$948	+26.7%	83%	93%	42.0ad units	Core Performer
Trout Routes information technology & services	$773	-12.8%	97%	91%	33.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP 224 Fly Fishing in Upstate New York for Trout

0:00 / 1:11

Direct Response

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#1

Run on 1x episode

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