Snow the Goalie: A Flyers Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Snow the Goalie offers an essential listen for dedicated Philadelphia Flyers and NHL enthusiasts. Co-hosted by a beat reporter, a former Flyers player, and a passionate commentator, the podcast provides comprehensive game breakdowns, team news, and in-depth analysis of Flyers' performance, as exemplified by their 'Press Row Show' covering pregame, intermissions, and postgame action. Beyond just scores, it delves into the strategic and personal aspects of the sport, offering unique insights into the personalities of players, coaches, and executives. The show's distinctive blend of insider knowledge, passionate discussion, and direct engagement with the team's trajectory makes it a go-to source for fans seeking both detailed updates and a more human perspective on the world of professional hockey.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

9,223

Est. Podcast Downloads

8,240

Av. Youtube Views

983

Instagram

3k

YouTubers Subscribers

5k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 9.2K audience size, runs 29% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Russ Joy

Snow The Goalie operates as a specialized media outlet covering the Philadelphia Flyers and the broader National Hockey League. Led by managing editor Russ Joy, veteran beat reporter Anthony SanFilippo, and former NHL defenseman Chris Therien, the program bridges the gap between traditional journalism and modern digital broadcasting. The group produces The Press Row Show, a signature live broadcast featuring immediate analysis delivered from the arena post-game, alongside their long-running weekly podcast. They recently documented the Flyers' 2026 playoff run through a series of tactical breakdowns and interviews with high-level team leadership, including Governor Dan Hilferty and General Manager Danny Briere. As part of the Crossing Broad network, the show provides a platform for hockey legends like Jeremy Roenick to provide insight into player development. By focusing on athlete profiles for prospects like Porter Martone and analyzing front-office strategy, the team serves as an essential independent voice for the Philadelphia sports market.

Age: 126 years
Nationality: American
Education: Unknown

Age: 126 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week6/22
Intuitintuit.com	Intuit												1	Test in progress 8%
Chickie's & Pete'schickiesandpetes.com	Chickie's & Pete's	3	1	1	1	1	1	1	1	1	1	1		Past Performer 0%
Payroll Service Solutionspayrollservicesolutions.com	Payroll Service Solutions						2	4	2	1	2	2		Past Performer 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chickie's & Pete's restaurants	$6,333	0.0%	100%	91%	33.0ad units	Core Performer	+1
Payroll Service Solutions financial services	$5,520	0.0%	97%	94%	32.0ad units	Core Performer
Payroll Service Solutions	$2,149	0.0%	100%	92%	13.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The End of the Road Leads to a New Day - Snow The Goalie Ep. 305

0:00 / 2:07

Direct Response

T

#1

Run on 1x episode

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