SMB Community Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The "SMB Community Podcast" offers vital insights and practical strategies for Managed Service Providers and IT professionals navigating the evolving technology landscape. Hosted by industry veteran James Kernan, the podcast blends strategic business discussions—such as sales optimization, financial planning, and mergers & acquisitions—with in-depth explorations of current technological trends like AI literacy, automation, and cybersecurity. Episodes feature expert interviews, covering topics from integrating AI into operations to mitigating data security challenges, alongside updates on key industry news and events. This podcast is ideal for IT business leaders seeking actionable advice to enhance operational efficiency, drive growth, and stay ahead in the competitive tech service market. It uniquely bridges the gap between high-level business strategy and practical technology implementation, fostering a community of informed and proactive professionals.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

91

Est. Podcast Downloads

80

Av. Youtube Views

11

YouTubers Subscribers

6

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 91 audience size, runs 43% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/21	Week9/28	Week10/5
IT Service Provider Universityitspu.com	IT Service Provider University	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 75%
NJM Insurancenjm.com	NJM Insurance									1					1		1	Longer term buy 25%
CD Companycdw.com	CD Company									1				1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
IT Service Provider University	$21	+58.8%	47%	100%	17.0ad units	Core Performer
SMB Online Conference	$10	0.0%	100%	100%	7.0ad units	Core Performer
Small Biz Thoughts Technology Community	$8	0.0%	100%	100%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Can Employers Require Employees to Use AI Tools Like Copilot in the Workplace?

0:00 / 1:25

Direct Response

C

#1

Run on 1x episode

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