Smart People Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Smart People Podcast is a biweekly, interview-based podcast that features today's most well respected thought leaders engaging in authentic, insightful conversation for the benefit of the listener. The host, Chris Stemp, and his co-host/producer Jon Rojas, utilize their insatiable curiosity and relatable charm to provoke their guests into giving the interview of a lifetime.

Every single guest has achieved a high level of recognition within their arena and in doing so has collected a wealth of experiences and insights that are brought to life in this top ranked podcast. Show topics include: psychology, leadership, education, technology, entrepreneurship, relationships, and much more.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

14,506

Est. Podcast Downloads

13,980

Av. Youtube Views

526

Instagram

2k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

33%

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The Bottom Line

This show has an estimated 14.5K audience size, runs 33% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Chris Stemp

Smart People Podcast, hosted by Chris Stemp and Jon Rojas, functions as a long-form interview series dedicated to extracting actionable insights from experts across science, business, and psychology. Entering its fourteenth year, the show has transitioned from an audio-only format to a visual-first approach on YouTube, where the hosts engage with thinkers such as Guy Kawasaki on Silicon Valley culture and Harvard astronomer Avi Loeb regarding interstellar discoveries. Stemp and Rojas utilize their background in professional sales and marketing to bridge complex academic theories with everyday application, frequently exploring the Polyvagal Theory and its impact on human stress responses. The podcast reached a recent milestone by securing an interview with REMAX founder Dave Liniger for a detailed case study on building global empires. By partnering with organizations like BetterHelp and Shopify, the duo maintains a professional environment for exploring high-performance habits and philosophical approaches to modern life, ensuring the content remains relevant for career-focused professionals seeking continuous education.

Age: 41 years
Nationality: American
Education: BBA, James Madison University

Age: 41 years
Nationality: American
Education: BBA, James Madison University

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Recent Campaigns

	Advertisers	Week3/2	Week5/4
988 Suicide Crisis Helpline988.ca	988 Suicide Crisis Helpline	1		Test run 0%
Amazonaboutamazon.ca	Amazon	1		Test run 0%
Door 2door2.com	Door 2		1	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
In the Arena with DoorTwo	$690	0.0%	100%	100%	2.0ad units	Test run
In the Arena with Door 2	$493	-100.0%	100%	100%	1.0ad units	Test run
Door 2	$493	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How to Predict Other People’s Behavior - The Process Communication Model

0:00 / 1:24

Direct Response

H

#1

Run on 1x episode

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