Smart Home Insider Podcast Advertising - Audience, Sponsors & Contact

Overview

HomeKit Insider is the definitive podcast for Apple users and smart home enthusiasts navigating the evolving world of HomeKit and connected devices. Hosts Andrew O'Hara and Stephen Robles deliver comprehensive coverage, including the latest industry news, in-depth product reviews, and practical how-to guides for setting up automations and integrating Siri Shortcuts. The show delves into new device lineups from brands like IKEA and Aqara, discusses critical software updates, and offers essential tips for smart home maintenance. Listeners gain valuable insights into product performance, market trends, and the future of home automation, making it an indispensable resource for anyone looking to optimize their smart living space.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

7,360

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 7.4K audience size, runs 100% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Shopifyshopify.com	Shopify	1	1	1	1	1	1		1	1	1	1	1	1	1	1	1		1	1	1	1	1	Core Performer 58%
NordStellarnordstellar.com	NordStellar										1		1		1	1	1	1						Longer term buy 25%
Clean My Macclnmy.com	Clean My Mac							1				1				1				2				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$10,711	+35.7%	100%	100%	48.0ad units	Core Performer	+1
Function information technology & services	$4,031	0.0%	100%	100%	18.0ad units	Core Performer	+1
Copilot Money	$1,762	0.0%	100%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

U.S. Bans Foreign Robovacs & How Z-Wave is Staying Relevant in 2026 with Guest Avi Rosenthal

0:00 / 2:38

Direct Response

U

#1

Run on 1x episode

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