Sky Sports Cricket Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Michael Atherton, Nasser Hussain and some of the cricket world's biggest guests analyse and debate the big stories and talking points from international and domestic cricket.

Watch every episode of the Sky Sports Cricket Podcast on YouTube here: Sky Sports Cricket Podcast on YouTube

Listen to every episode of the Sky Sports Cricket Podcast here: skysports.com/sky-sports-cricket-podcast

You can listen to the Sky Sports Cricket Podcast on your smart speaker by saying "ask Global Player to play Sky Sports Cricket Podcast".

Join in the debate on Twitter @SkyCricket.

For all the latest Cricket news, head to skysports.com/cricket

For advertising opportunities or to get in touch with the pod email: skysportspodcasts@sky.uk

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,120

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 11% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week4/6	Week4/20	Week5/4	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20
Grangergrainger.com	Granger							6		8		6	3	1	Longer term buy 33%
Sky Sportsskysports.com	Sky Sports	2	1	1	1	2	1		1	2	1			1	Longer term buy 33%
Thumbtackthumbtack.com	Thumbtack						1	3		2					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sky Sports information technology & services	$811	-76.9%	2%	100%	64.0ad units	Core Performer	+1
Granger retail	$294	-21.2%	0%	96%	24.0ad units	Core Performer	+1
Tourism Western Australia	$240	0.0%	77%	69%	13.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ICC T20 World Cup preview: Politics, six-hitting & England's chances

0:00 / 0:20

Direct Response

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