SIERRA REC NOW | Your Guide to Sierra Adventures Podcast Advertising - Audience, Sponsors & Contact

Overview

Sierra Rec Now is an immersive podcast guiding listeners through the rugged beauty and vibrant culture of the Sierra Nevada and beyond. Hosted by Charlie Pankey, the show blends inspiring adventure narratives, such as epic Pacific Crest Trail journeys, with practical insights on trail conditions, backcountry experiences, and destination planning. It delves into the personal stories of those deeply connected to mountain life, offering a grounded perspective on outdoor recreation, from winter ski updates to long-distance hiking challenges. Targeting outdoor enthusiasts, adventurers, and nature lovers, the podcast serves as both a source of inspiration for future explorations and a valuable resource for understanding the unique landscapes and communities of the Western mountains.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,376

Est. Podcast Downloads

80

Av. Youtube Views

2,296

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GOOD

58%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 2.4K audience size, runs 99% host read ads and promotes 58% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week7/6	Week7/13
Carson Valleyvisitcarsonvalley.org	Carson Valley	1	1	1	1	1	1	1	1		Past Performer 8%
Minus 33minus33.com	Minus 33									5	Test in progress 8%
The Landmark Projectthelandmarkproject.com	The Landmark Project		4								Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Carson Valley	$642	+100.0%	96%	15%	26.0ad units	Core Performer
Minus 33	$190	+100.0%	100%	80%	5.0ad units	Core Performer	+1
The Landmark Project	$155	0.0%	100%	100%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hidden Sierra Nevada Adventures | Owens Valley Hiking, Kearsarge Pass & Off-Roading

0:00 / 0:21

Brand Awareness

H

#1

Run on 1x episode

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