Sickboy Media operates at the intersection of healthcare education and gallows humor. Led by Jeremie Saunders, Brian Stever, and Taylor MacGillivary, the group utilizes personal experiences with Cystic Fibrosis to dismantle social taboos surrounding terminal illness and disability. Their content features deep-dive conversations with medical professionals and patients, exemplified by the Telepathy Tapes series exploring Savant Syndrome and neuro-anomalies. A significant recent win for the brand is the Cyril Effect series, which provided an unflinching look at Lewy Body Dementia and end-of-life care. Through collaborations with experts like Dr. Gabor Maté, they bridge the gap between clinical data and the raw human experience of being ill. Their approach relies on radical transparency, often sharing vulnerable internal struggles to build rapport with guests and viewers alike. Originally launched following a successful $100,000 crowdfunding campaign, they have moved into video-first production to highlight the intersection of chronic disease, mental health, and disability rights.