Sibling Rivalry Podcast Advertising - Audience, Sponsors & Contact

Overview

Sibling Rivalry features Monét X Change and Bob The Drag Queen—two drag queens serving laughs and discussions on pop culture, life, and everything in between.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

212.4K

Est. Podcast Downloads

198.3K

Av. Youtube Views

16,208

Instagram

84k

YouTubers Subscribers

258k

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 212.4K audience size, runs 27% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Sibling Rivalry

Sibling Rivalry is a hit podcast hosted by the intensely hilarious comedy duo, Monét X Change and Bob The Drag Queen. While not biological siblings, their infectious chemistry and candid discussions have captivated a dedicated audience. The duo is celebrated for their "Sibling Watchery" episodes, offering sharp critiques and recaps of RuPaul's Drag Race, alongside their popular "Sibling Advicery" segment where they tackle listener questions with wit and humor. Beyond the podcast, Monét X Change hosts "Monét's Slumber Party" on Dropout, and Bob The Drag Queen is preparing for the release of his forthcoming book, Harriet Tubman: Live in Concert. Their work extends to live tours and individual television appearances, solidifying their status as influential figures in entertainment.

Age: 35-44
Education: Westminster Choir College of Rider University

Age: 35-44
Education: Westminster Choir College of Rider University

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20
Walden Universitywaldenu.edu	Walden University		1	3	2	2	2	2	2	4	4	3		2	2	Longer term buy 42%
Airbnbairbnb.com	Airbnb	2	2		4	4	4	3	3	1	4		1		2	Longer term buy 33%
Rowro.co	Row					2				2			2	1	2	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Walden University higher education	$271,960	-77.0%	54%	94%	48.0ad units	Core Performer	+1
Airbnb information technology & services	$228,773	-59.4%	97%	56%	36.0ad units	Core Performer	+1
Home Chef	$138,055	-50.0%	100%	95%	20.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Watchery AS 11 Ep 12 "Disco Smackdown for the Crown"

0:00 / 1:15

Direct Response

W

#1

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